As a small local business we get so much support from our local community that it’s great to get involved and support in the various ways we can.
The Isle of Wight is a hotbed of Creativity, there is so much musical talent on the Island and it’s our pleasure to support local bands and musicians. The only music we play in the store is that of local artists, we also sell CD’s – we take no percentage for these, the full proceeds go directly to the artists. We have a section for posters and leaflets for anyone wishing to promote upcoming local gigs and festivals.

Paul Armfield’s first album Songs Without Words was released in 2003 to wide critical acclaim, the music being described as Folk Noir. Paul’s most recent album ‘Up Here’ is sublime. Paul fits in dates on the Island around his busy European Tours and we urge you go to and hear him play.

“My hometown stands at the brim of the sea with chalk hills at its back. Hot summers with overflowing pubs, buskers & moonlit carnivals” As you listen to Angelina’s album ‘Almond Blossom’ you can imagine these inspirational childhood memories. Beautiful music from an incredibly talented artist.

Local Folk Pop Band Lucid comprises; pianist Blue Brown, guitarist Sunny Brown, bass player Ollie Ducie & violinist Nik Potts. With 4 albums, Lucid are on an amazing musical journey. Regular events on the Island demonstrate Lucid’s outstanding ability to enthral audiences.

J.C. Grimshaw is a song writer/multi-instrumentalist from the Isle of Wight. He’s been writing and performing his own music since childhood. Over the years J.C. has toured the UK extensively at numerous venues including Wembley Arena and Cardiff Arena.

Hentai Babies is made up of Bianca Kelly (Bass) & Paul McCann (Vocals & Guitar). They describe their style as; The new wave daughters of cough syrup, playing pinecone bubblegum pop rock. We can’t recall any other band describing themselves as such so they are truly unique!
In 2014 we held a monthly cake raffle to raise funds for the Ellen Macarthur Cancer Trust, we had some great support from both those making cakes for us and from those buying the raffle tickets and we had great fun raising money for the trust. To see the fantastic work the Trust do please go to; http://ellenmacarthurcancertrust.org.

When we won the Red Funnel Cake Competition at the Christmas Food Show the EMCT Shorelines cake raffle began!

This beautiful Roses Cupcake Bouquet was kindly donated to us by Loulabelle-Made and was raffled for Valentines Day.

This exquisite afternoon tea cake was kindly donated to us by Miss Dottys and was raffled in time for Mothers Day.

This was a fun cake to make for our Ellen Macarthur Cancer Trust raffle, a Butterfly Victoria Sponge cake.

This Scrumptious Gingerbread Birdhouse was kindly donated to us by Gemma Thody and was raffled for Easter.

Shorelines of Cowes are members of The Cowes Business Association (CBA), a not-for-profit organisation which supports all businesses from small owner managed operations to the largest local employers and everyone in between. The CBA believes there are huge opportunities for local trade that can be beneficial to our local communities. The CBA currently has over 300 members.

It’s our pleasure to support local non-profit and charitable organisations with raffle prizes, we’re impressed by those offering their time & energy to organise fundraising events. We’ve sat on the local Co-op committee when they elect who should receive their community donations and thanks to all our customers who fill the collection boxes on our counter for local charities.

Shorelines of Cowes were members of the Island Business Network for two and a half years and found membership hugely beneficial. Business on the Isle of Wight, perhaps more than anywhere else in the UK, is very often obtained by personal recommendation and word-of-mouth. IBN members pass referrals between one another, which they have been able to identify through the course of their working week.

Shorelines of Cowes dressed fully in Pink in support of the ‘Isle of Pink’ Breast Cancer Campaign. Our pink facade had slightly more to do with photoshop and less to do with tins of pink paint . . .

We have great fun filling our windows with as much pink as possible every September for the Isle of Pink Window Competition, barely an inch is left un-pinked in some way.

Every September shops across the island turn their window displays pink to raise awareness for Breast Cancer Campaign. Numerous business and individuals offer their time and support to the campaign, over the years Northwood House and St Mary’s Church have been pink, Bestival goers have had their faces painted pink and various fundraising events are held across the Island.